Gurman: 'Apple Reality Pro' to Be First of Three Apple AR/VR Headset Devices

Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively in development that he is aware of, under the codes "N301," "N602," and "N421."

The first of these devices, N301, is what Gurman believes will be called "Apple Reality Pro." Apple Reality Pro is said to be the company's "high-end rival" to Meta's upcoming Quest Pro headset. N602 is reportedly the successor to the first Apple Reality Pro headset and could come in at a lower price point. N421 is Apple's long-rumored augmented reality glasses device, though Gurman cautioned that it may not launch for some time.

Gurman's latest report is the first concrete indication of what Apple's first headset product could be called. It is worth noting that the "Reality Pro" name lines up with Apple's recent trademark filings. Last week, Bloomberg reported that Apple has trademarked several terms believed to be associated with its upcoming headset devices, including "Reality Processor," "Reality Pro," and "Reality One."

According to analyst Ming-Chi Kuo, Apple is planning to announce its first headset as soon as January next year, with potential features including two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

Lounge vibes 05 Avatar
22 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.


There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
meanwhile, Steve Jobs was absolutely convinced that the perfect name for their big return computer, the colorful all in one that would begin Apple’s huge rise to the top was “MacMan”.
He had to basically have the name “iMac” shoved down his throat until he finally relented.
Also let’s not forget about the early alternate names for the iPhone, the “telepod”, the “Mobi” and the “Tripod”.
Yeah, but Steve’s names are what brought Apple success…
Score: 18 Votes (Like | Disagree)
Nicole1980 Avatar
22 months ago
Omg, I will be so happy when Apple stops putting the 'pro' label on every ******* thing they make.
Give it a rest
Score: 15 Votes (Like | Disagree)
alpi123 Avatar
22 months ago
So basically what we already knew from months ago...
Score: 11 Votes (Like | Disagree)
darngooddesign Avatar
22 months ago

Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.
No one calls the iPhone by its full name "Apple iPhone" so 'Reality Pro' does roll off the tongue well.

Same is true for almost every device apple makes or has made like the Apple iPad, Apple iPod, Apple AirPods, Apple Newton, etc.
Score: 9 Votes (Like | Disagree)
contacos Avatar
22 months ago
I’ll be interested once I can actually pretend to be in Hawaii, not Sims rendered Hawaii
Score: 8 Votes (Like | Disagree)
ipedro Avatar
22 months ago
Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.

There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
Score: 7 Votes (Like | Disagree)

Popular Stories

ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
iOS 18 General Notes Feature 2

iOS 18 Rumored to 'Overhaul' Notes, Mail, Photos, and Fitness Apps

Sunday April 28, 2024 6:44 am PDT by
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
iPad Pro OLED Feature 2

Apple to Use 'Best OLED Panels on the Market' for Upcoming iPad Pro

Monday April 29, 2024 10:04 am PDT by
Apple's upcoming iPad Pro models will feature "by far the best OLED tablet panels on the market," according to Display Supply Chain Consultants. Set to be announced on May 7, the OLED iPad Pro models will feature LTPO (a more power efficient form of OLED), a 120Hz ProMotion refresh rate, and a tandem stack and glass thinning that will bring "ultra-thin and light displays" that support high...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
top stories 27apr2024

Top Stories: Apple Announces 'Let Loose' Event With New iPads and More Expected

Saturday April 27, 2024 6:00 am PDT by
New iPads are coming, and Apple is holding a virtual event to introduce them! While it appears likely to be a relatively short video event, we should be seeing new iPad Pro and iPad Air models, some new accessories, and perhaps some additional surprises. Other Apple news and rumors this week included word that Apple is FINALLY planning to introduce a native Calculator app for the iPad later...